Corporate Communications Leader

Zinnia
Gill

Corporate communications leader with 15+ years of in-house experience shaping narratives for global organizations — advising C-suite executives, building award-winning programs, and driving measurable business impact across media, advertising, and technology.

15+
Years experience
3
In-house roles
20,000+
Employees communicated to
Zinnia Gill
01 —

About

I'm a corporate communications leader with 15+ years of experience across media, advertising, and technology. Most recently, I served as Vice President of Corporate Communications at Zenith, part of Publicis Groupe, where I partnered with the U.S. CEO and executive leadership team to shape integrated marketing and communications strategy across a 1,500+ person organization.

Prior to Zenith, I spent five years at IPG Mediabrands, rising to Vice President and leading global corporate communications across IPG Mediabrands, MAGNA, and Initiative — overseeing executive communications, media relations, internal communications, and thought leadership for a network of 18,000 employees worldwide.

Throughout my career I've operated as a strategic advisor to senior leadership, translating business priorities into clear, compelling narratives — and building programs that drive new business, strengthen reputation, and earn industry recognition including at Cannes Lions and the Effies.

I'm currently exploring my next move, with a focus on transitioning to an in-house brand environment where I can deepen my impact from within a single organization.

Above all, I'm an empathetic leader who excels at building and strengthening long-term relationships with executives — keeping their business and communications goals at the center of everything I do.

Most recent role VP, Corporate Communications · Zenith / Publicis Groupe
Industries Media, Advertising, Technology
Focus areas Executive Comms · Media Relations · Internal Comms · Thought Leadership · Crisis Communications · Brand Reputation Management
Campaign awards Cannes Lions · Effies · Festival of Media · Adweek Media Plan of the Year
Talent awards She Runs It Working Mother of the Year · Adweek Media All-Stars · Ad Age 40 Under 40 · Ad Age Media Buying Power List
Location New York City
LinkedIn zinnia-gill
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Expertise

I.
Executive Communications

Crafting speeches, op-eds, and messaging frameworks that give senior leaders a clear, consistent, and authentic voice with internal and external audiences.

II.
Corporate Narrative

Developing the overarching story of an organisation — its purpose, strategy, and values — and translating it into compelling materials for every channel.

III.
Change & Internal Comms

Guiding employees through periods of transformation with clear, empathetic messaging that builds understanding, alignment, and trust from the inside out.

IV.
Media & PR Strategy

Building media relationships, shaping press strategies, and preparing spokespeople to engage confidently with journalists across print, broadcast, and digital.

V.
Crisis Communications

Helping organisations respond swiftly and thoughtfully to reputational challenges — protecting trust while keeping stakeholders informed and confident through even the most high-stakes situations.

VI.
Brand Reputation Management

Building and protecting brand equity through proactive reputation strategies — monitoring perception, shaping narratives, and aligning communications with long-term business goals.

06 —

Experience

Dec 2023 – Mar 2026
Zenith · Publicis Groupe
Vice President, Corporate Communications

Partnered with the U.S. CEO and executive leadership to shape integrated marketing and communications strategy across a 1,500+ person organization. Elevated executive visibility, strengthened agency reputation, and drove business growth through award-winning communications programs. Led initiatives supporting new business development, client retention, and talent recruitment — earning recognition at Cannes Lions, the Effies, and other major industry platforms.

Executive Communications Reputation Management Media Relations New Business Cannes Lions
May 2018 – May 2023
IPG Mediabrands
Vice President, Global Corporate Communications

Promoted to VP and led global corporate communications across IPG Mediabrands, MAGNA, and Initiative — a network of 18,000 employees. Oversaw executive communications, media relations, internal communications, and thought leadership. Launched proprietary research platforms, industry-leading thought leadership programs, and global communications frameworks that significantly strengthened market authority and visibility.

Global Communications Thought Leadership Internal Comms Research Platforms 18,000 employees
Jun 2017 – Dec 2017
Videology, Inc.
Communications Lead, North America

Led North American communications strategy for a leading converged TV and video advertising technology platform, driving product launches, industry research, and executive visibility. Amplified brand authority through market reports and thought leadership on advanced TV and cross-screen advertising trends, supporting market adoption of new platform capabilities.

Product Launches Thought Leadership Advanced TV Executive Visibility
2014 – 2017
Independent
Freelance PR Consultant

Provided strategic communications counsel and execution across B2B advertising, ad tech, media, and talent acquisition technology. Served clients through agencies including Aspectus PR, Bateman Group, Kite Hill PR, M Public Relations, and GoodEye PR.

B2B Advertising Ad Tech Media Talent Acquisition Tech
2011 – 2014
Affect Strategies · Horn Group
Account Executive

Managed client communications programs at two specialist PR agencies — Affect Strategies, focused on B2B enterprise technology, and Horn Group, specializing in ad tech, media, and venture-backed companies. Developed press strategies, drafted executive bylines and press releases, and secured placements across leading trade and business publications.

B2B Enterprise Tech Ad Tech Media Venture Capital
Fall 2010
Edelman NY
Intern, Technology Group

Supported the technology practice at one of the world's leading communications agencies, gaining foundational experience in media relations, client management, and PR strategy.

Technology PR Media Relations
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Work

A selection of press releases, earned media, executive visibility placements, and writing samples spanning my career in corporate communications and PR. Additional internal communications work — including CEO messaging, employee communications, change management, and crisis response — is available upon request.

Press releases
Earned media — IPG Mediabrands
Earned media — Zenith
CEO & executive communications — IPG Mediabrands
Crisis Communications: COVID-19 Response
Crisis & change management communications · IPG Mediabrands · distributed to 18,000 employees globally
Partnered with global executive leadership to drive the internal communications strategy for COVID-19 — spanning crisis response, change management, office preparedness, and Return to Office planning. Simultaneously issued weekly Coronavirus economic impact reports from MAGNA, keeping employees and stakeholders informed throughout a rapidly evolving situation. Available as a writing sample upon request.
Available on request
Cannes Lions 2022: End-to-End Communications for IPG Mediabrands
VP, Global Corporate Communications · recap report produced for Global CEO · IPG Mediabrands
Owned all communications around Mediabrands' Cannes 2022 presence — ghostwriting the CEO pre-event internal newsletter (Media Lions Jury President, distributed to 18,000 employees), producing branded partner and Mediabrands agendas featuring C-suite and A-list speakers including the CEO of IPG, and editing the Community Spotlight Cannes Special Edition. Synthesized the full week's programming, press, social, and internal communications into a recap report presented to the Global CEO.
Internal · CEO Report
Internal Communications: Rocket Super Bowl Campaign Recap
Employee communications · Zenith / Publicis Groupe
Drafted an internal note to Zenith staff recapping the agency's activation for Rocket's Super Bowl campaign — the brand's first major restage, centered on inclusivity and optimism. The note summarized Zenith's full-funnel paid media strategy, an iHeart Media activation with "The Dream Crew" of DJs, and a 50+ influencer paid social campaign across TikTok and Meta. The same campaign earned Rocket a Cannes Lions, featured in the Press & Earned Media section above. Available as a writing sample upon request.
Available on request
International Women's Day Global Panel: Event Script & Questions
Event communications · IPG Mediabrands · panelists included Global CEO of UM, Global President of THRIVE, CEO of Initiative EMEA, and India CEO of Lodestar UM
Developed the moderator script and panel questions for a global International Women's Day event featuring four female CEOs across the Mediabrands network. Questions wove together personal career narratives, the Shirley Chisholm "folding chair" framework, data on the pandemic's disproportionate impact on women in the workforce, and the Obama administration's amplification strategy — creating an intimate, substantive conversation for a global employee audience.
Internal · Global Event
CEO Internal Communications Plan: Zenith
Strategic communications planning · developed for CEO, Zenith / Publicis Groupe
Developed an internal communications plan for the CEO of Zenith, establishing a strategic framework for employee messaging, organizational narrative, and executive visibility across the agency. Available as a writing sample upon request.
Available on request
Award submission — IPG Mediabrands
Ad Age 40 Under 40: Elijah Harris, EVP Head of Global Digital Platforms & Media Responsibility, MAGNA
Nomination written on behalf of senior IPG Mediabrands leadership · submission won
Crafted a persuasive 350-word case for Eli's role in building the Media Responsibility Index — the first-ever accountability framework for social media platforms, which recorded an 11% lift in platform performance and was adopted by GARM and the 4A's. The press release announcing the Index (featured above in the Press Releases section) was also written by Zinnia, reflecting end-to-end ownership of both the initiative's communications and its industry recognition.
Ad Age · Won
She Runs It Working Mother of the Year 2025: Molly Finnerty, Chief Investment Officer, Zenith
Nomination written on behalf of the CEO, Zenith · submission won
Crafted a 349-word nomination making the case for Molly's industry leadership, team mentorship, and work-life balance as a working mother — covering her buildout of Zenith's investment practice, six new client onboardings, and senior appointments. The award win is featured in the Executive Visibility section above, reflecting end-to-end ownership from submission to placement.
She Runs It · Won
Writing samples — Videology & freelance (2016–2017)
Writing samples — agency & freelance (2012–2016)
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Freelance services

Alongside my search for the right full-time opportunity, I'm available for freelance and fractional engagements. I work with brands, startups, and agencies that need senior communications expertise without a full-time hire.

Executive Communications

Speechwriting, op-eds, talking points, and messaging frameworks for senior leaders — helping executives communicate with clarity and authority across internal and external audiences.

Media Relations Strategy

Press strategy, media outreach, spokesperson preparation, and narrative development. Building the relationships and materials that earn meaningful coverage.

Thought Leadership Programs

End-to-end development of proprietary research, content platforms, and positioning initiatives that establish your organization as an authority in your space.

Crisis Communications

Rapid-response counsel and communications planning for reputational challenges — from messaging and stakeholder management to media strategy and internal alignment.

Brand Reputation Management

Proactive reputation strategy, brand narrative development, and perception audits. Building the long-term communications infrastructure that protects and grows brand equity.

Fractional VP Communications

Ongoing strategic communications leadership on a part-time or project basis — ideal for organizations that need senior guidance without a full-time commitment.

Available for project, retainer, and interim engagements Discuss a project
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Let's talk

Exploring her next in-house opportunity

Currently seeking a senior in-house corporate communications role, and available for freelance and fractional engagements. Open to conversations about the right fit.